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The Empowered Leader Blog

Sales Isn’t About Selling. It’s About Helping.

This month, I wrapped up an eight-week sales training with a client team ready to shift the way they think about sales, from pushing products to building real, lasting connections.

At its core, the most effective sales conversations aren’t about persuasion, they’re about understanding. It's about seeing your prospective clients not as a transaction, but as people with real goals, real fears, and real challenges. And when we start from that place, everything changes, from the questions we ask to the confidence we build, to the impact we create.

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Vivian Campbell